Format: 5 x 60 second 2D animated TV PSAs
Campaign: Our client used these animations as part of their multimedia behaviour change campaign to direct people towards sexual health services and promote modern contraceptive use. The project formed part of the WISH programme to empower women in some of the world’s poorest regions to stay in education, get better jobs and plan when to have children. The five TV spots specifically address themes such as birth spacing, delayed childbirth and male engagement in family planning.
Broadcast: Ethiopia, Madagascar, Malawi, Mozambique, Tanzania, Uganda and Zambia. The shorts were dubbed into multiple languages for localisation.
Client: DMI (Development Media International)
Executive Producers: Kerrin Kokot, Andy Glynne
Producer: Kerrin Kokot
Production Coordinator, Editor: Natalia Pérez
Animation Director: Salvador Maldonado
Head Character Designer: Jessi Ochse
Head Environment Designer: Caroline Vos
Storyboard Artists: Matt Torode, Rhys Humphries
Animators: Julien Becquer, Lesego Vorster, Matt Torode
Clean Up & Colour Artists: Joe Cheng, Marie Post Riggelson, Piero Emili
Compositors: Corinne Ladeinde, Salvador Maldonado
Sound Design: Keith Kavayi of Pressure Cooke Studios, Pete ‘O Donoghue of Upstanding Productions
Final Mix: Pressure Cooker Studios, Upstanding Productions
DMI is a not-for-profit Community Interest Company registered in the UK, with programmes in nine countries in Sub-Saharan Africa. It uses evidence-based behaviour change campaigns to improve and save lives in low-income countries. DMI is utilising video and audio cards to reach audiences who do not have access to radio and TV as part of its role in the FCDO-funded Women’s Integrated Sexual Health (WISH) programme, which offers quality integrated and inclusive family planning and sexual and reproductive health services to marginalized and hard to reach populations: the poor, youth under 20 and people living with disability.