“Everybody knows mass media can reach millions of people. But does it actually change behaviours and save lives?” – DMI (Development Media International)
Some of our clients use mass media to change life-saving behaviours. Our role is to work closely with them to produce the videos that form part of their campaigns. In this mixed media motion graphic example, we used posed photographs of people living in Burkina Faso and attractive but clear motion graphic designs to illustrate the effectiveness of our client’s earlier radio campaign.
Format: 1 x minute motion graphic explainer
Distribution: Social media, client’s website, presentations
Watch video: https://www.youtube.com/watch?v=caA17TM0kLk
More information about the project and DMI’s behaviour change campaign impact study here: https://www.developmentmedia.net/project/childsurvivalrct/
Commissioned by: Development Media International
Production Companies: Mosaic Films & Just Films
Executive Producers: Andy Glynne & Kerrin Kokot
Producer: Kerrin Kokot
Animation Director: Janine van Schoor
Sound Design and Final Mix: Anthon Bäckström
DMI is a not-for-profit Community Interest Company registered in the UK, with programmes in nine countries in Sub-Saharan Africa. It uses evidence-based behaviour change campaigns to improve and save lives in low-income countries. DMI is utilising video and audio cards to reach audiences who do not have access to radio and TV as part of its role in the FCDO-funded Women’s Integrated Sexual Health (WISH) programme, which offers quality integrated and inclusive family planning and sexual and reproductive health services to marginalized and hard to reach populations: the poor, youth under 20 and people living with disability.